There are companies which possess the same logo for centuries. Some companies change it over the course of time. When is the right time to change a logo? You cannot change it, once a year. If you think that your logo is not helping you to promote your business, you need to hire a logo design company immediately.
Integrating a new product
Are you planning to add more services or products to your company? Is your logo a representation of your original product? You may need to change it to show your customers that you have changed.
Change in competition
Say, your logo shows that unique factor which you provide better than your customers. What if your competitors are able to provide the same elements? Your logo should be able to distinguish you from your competitors. If the competition has changed, you need to add a new feature to your logo. For instance, you own a cargo company and your logo is a hare denoting that you are the fastest in the industry. If your competitor promotes his services faster, you may need to find another differentiating element and hire a logo design company.
Are you expanding your business to a new niche? Are you incorporating a new set of customers? Your logo should be redesigned in a manner that it attracts both the loyal customers who had been in the business for long and also the new customers. This is more common with companies which have been in business for a long time. The logo of the company may be attractive to those whom they were serving in 1960s. Now, to attract the younger crowd, a new logo is required.
The same goes for geographical location too. Some companies prefer to use the local font in the logo to attract the local crowd. Some companies tend to re-modify their logo to attract the new customers.
Say, your business logo is not connected to the value that it provides. If your business name starts with an alphabet and you designed your own logo with that alphabet, it may not represent personality of the brand. You need to capture the spirit of the business through logo. Vintage logos are effective only if they are able to express the brand value. Ask your logo services company to add important elements in the vintage logo and create a trendy one which represents the brand value.
If your logo has any outdated element, you need to change it to make it relevant to the current times. For instance, if your logo has floppy disc, camera film, consoles or any other element that may become history soon, it means that you have not adapted to new technology. A logo is an indication of your business. An outdated logo may hurt your business value.
Make sure to choose an efficient company logo provider. Your logo is your representative. Thus, it should be simple, efficient, different and attractive. Try to incorporate different colors and fonts to style your logo.