There are companies which possess the same
logo for centuries. Some companies change it over the course of time. When is
the right time to change a logo? You cannot change it, once a year. If you
think that your logo is not helping you to promote your business, you need to
hire a logo design company immediately.
Integrating
a new product
Are you planning to add more services or
products to your company? Is your logo a representation of your original
product? You may need to change it to show your customers that you have
changed.
Change
in competition
Say, your logo shows that unique factor which
you provide better than your customers. What if your competitors are able to
provide the same elements? Your logo should be able to distinguish you from
your competitors. If the competition has changed, you need to add a new feature
to your logo. For instance, you own a cargo company and your logo is a hare
denoting that you are the fastest in the industry. If your competitor promotes
his services faster, you may need to find another differentiating element and hire
a logo design company.
New audience
Are you expanding your business to a new
niche? Are you incorporating a new set of customers? Your logo should be
redesigned in a manner that it attracts both the loyal customers who had been in
the business for long and also the new customers. This is more common with
companies which have been in business for a long time. The logo of the company
may be attractive to those whom they were serving in 1960s. Now, to attract the
younger crowd, a new logo is required.
The same goes for geographical location too.
Some companies prefer to use the local font in the logo to attract the local
crowd. Some companies tend to re-modify their logo to attract the new
customers.
Brand
personality
Say, your business logo is not connected to
the value that it provides. If your business name starts with an alphabet and
you designed your own logo with that alphabet, it may not represent personality
of the brand. You need to capture the spirit of the business through logo.
Vintage logos are effective only if they are able to express the brand value.
Ask your logo services company to
add important elements in the vintage logo and create a trendy one which
represents the brand value.
Outdated
element
If your logo has any outdated element, you
need to change it to make it relevant to the current times. For instance, if
your logo has floppy disc, camera film, consoles or any other element that may
become history soon, it means that you have not adapted to new technology. A
logo is an indication of your business. An outdated logo may hurt your business
value.
Make sure to choose an efficient company logo provider. Your logo is
your representative. Thus, it should be simple, efficient, different and
attractive. Try to incorporate different colors and fonts to style your logo.
.png)
